This course, created in collaboration with employers, will give you the opportunity to develop the digital marketing skills needed for a career in media and marketing.
During your degree you will use real-life client briefs to explore and apply the latest tools for social and online media creation, data analytics and digital marketing management.
This four-year course includes an initial full-time Foundation Year and offers an alternative route into university and gaining a degree.
This route is for you if you do not have the necessary qualifications or don’t yet feel ready to begin degree-level study, or are returning to education and would like some support to get up to speed with learning in a university setting.
The Foundation Year in Business will allow you to develop your academic skills and confidence as well as introduce you to key concepts, debates and skills that will support and inform your subsequent years of undergraduate study.
Following successful completion of your Foundation Year, you’ll progress onto Year 1 of our Digital Marketing BA (Hons) degree.
About this course
During your Foundation Year, you will undertake modules to enable you to enhance your academic skills and equip you with the tools you’ll need to study with confidence. You’ll carry out a personal project so you can study an area of interest related to your chosen future subject specialisation.
You’ll be introduced to the key principles of business operations and management and learn about starting a business and the fundamentals of marketing.
Following successful completion of the Foundation Year, you’ll progress onto the first year of our Digital Marketing BA (Hons) degree.
You’ll explore the customer experience, including the psychology of online influence and the customer journey as well as online reputation, the meaning of branding and crisis management.
You’ll investigate tools and techniques for search engine optimisation and digital analytics, ensuring you can prove your marketing ideas are working, and study strategy and community management, as well as day-to-day customer communications.
You’ll use (at least) the big seven social networking platforms, as well as other online communities, and create all manner of media: audio, video, infographics, memes, copy and websites.
We’ll help you to become an independent professional and a team player, understanding the dynamics of ideation, creativity and collaboration. You’ll practise pitching and presenting as part of a team, and you’ll start your own social media channels, growing your own audience and influence online, to evidence your skillset.
In your second and third year, you can tailor your degree to your own interests and aspirations. Alongside Online Community Management and Digital Marketing Communications, Strategy & Analysis, you can choose to learn about Interactive Storytelling, Transmedia Production or PR and Promotions and can undertake your own Creative Project.
Why study with us?
- Build your self-confidence, academic skills and core subject knowledge in preparation for progression onto degree-level study.
- Learn from industry expert lecturers, guest speakers and real-life assessments.
- Have access to our TV and radio studios for vlog and podcast creation.
- Have the chance to gain industry-recognised certifications and opportunities for freelancing experience.
- We are a HubSpot Education partner and part of Screen Yorkshire’s Connected Campus.
This course is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This offers students the opportunity to gain exemptions on modules of CIM qualifications, reducing the number of module assessments taken to one or two instead of three. Further details can be found via the CIM website (link opens in a new window/tab).
Chartered Association of Business Schools
Leeds Trinity University Business School is a member of the Chartered Association of Business Schools.
The association supports its members to maintain world-class standards of teaching and research, and helps to shape policy and create opportunities through dialogue with business and government.
You will study a variety of modules across your programme of study. The module details given below are subject to change and are the latest example of the curriculum available on this course of study.
During your Foundation Year, you will study four core modules.
Academic Skills and Studying with Confidence (core)
We'll help you develop core academic skills such as using electronic resources, planning and note-taking, communication skills related to essay and report writing and delivering presentations.
You'll learn to manage your time, prioritise tasks and manage stress, and become more confident in engaging with collaborative learning, debates, discussions and critical reflection.
You’ll study an area of interest related to your chosen degree and work individually on your project.
It could be a written report, a presentation and oral examination, a film or a series of blog posts.
You’ll learn through problem-solving and get formative feedback and support throughout, helping to develop your self-confidence.
Introduction to Business Operations and Management (core)
We'll look at what a business is, the different types of businesses, their objectives and the modern business environment.
We'll draw on case studies and your own personal experiences to make the module as relatable as possible. You'll also be encouraged to raise business topics to discuss in class.
You'll learn about the supply chain from raw materials to consumers, and the logistics of getting the right goods in the right amount to the right place at the right time.
You'll study production and discover the difference between services and manufacturing, the principles of project management and quality control processes.
You'll also learn the principles of human resource management and leadership, as well as teamwork and team building.
Starting a Business and Fundamentals of Marketing (core)
You'll examine the modern business environment and how start-up businesses grow as technology advances.
We'll look at sustainability and the opportunities or limitations small businesses face.
You'll get an overview of how businesses use social media and communications technology to reach an audience.
You'll also develop your own business and marketing plans and concepts in lectures, workshops, coursework and group work.
During your first year, you'll study four core modules.
Professional Development (core)
You'll develop teamworking skills through creative challenges, taught sessions, profiling and self-understanding.
You'll work on team presentation and develop a professional persona through attitude, commitment and effective communication.
In the second semester, you'll look at enterprise and sector analysis.
You'll develop your solo presentation and pitching skills.
We'll cover the creativity and skills needed to start, maintain and grow your production streams as independent creators.
We'll help you develop the skills valued by the creative industries to help you become a professional with an industry-relevant work ethic.
Digital Design (core)
You'll be introduced to digital imaging, desktop publishing, website and mobile design.
We'll cover software and hardware used in the industry, teaching you about resolution, colour depth, layout, composition, typography, interface design, multimedia asset creation and delivery.
You'll review contemporary still and moving motion graphic images in the design, photographic, advertising and entertainment industries.
You'll practise and apply techniques for photographic and online compositions, multimedia assets, web banner advertising, desktop publishing layout design concepts, a website containing images, text, animation, and promotional paper media.
You'll explore photography, taking and manipulating still images towards a brief.
Core Production Skills (core)
You'll be introduced to the process of professional film and audio production.
Get a practical understanding of basic videography, lighting, audio production and post-production.
You'll use film production equipment appropriate for relevant distribution platforms.
Develop your production and creative skills while getting to know specialist equipment, techniques and practices.
Digital Marketing Fundamentals (core)
Get an introduction to the marketing environment, marketing management, and the role of marketing in society.
You'll get an overview of some of the fundamental issues in marketing such as the organisational and operational consequences of being customer-centred, using marketing research, market analysis, segmentation, targeting and positioning theory and practice.
You'll also study marketing mix elements such as the product or service, price and promotion, as well as e-commerce, Google Ads and other developments.
During your second year, you'll study three core modules and will be required to choose one option module.
Professional Development and Placement (core)
You'll prepare career and study plans, find out how to search for job opportunities and experience a typical graduate trainee assessment centre recruitment process.
In workshops, you'll analyse your professional development and personality and learn the importance of teamwork and effective interpersonal relationships.
You'll develop graduate-level employability skills through reflective learning and self-directed study.
Online Community Management (core)
Explore online community management and customer service, social content and engagement planning.
You'll be introduced to social media analytics, including for advertising on social networks and online communities.
Develop your understanding of the need for every business and brand to know how to find, attract and nurture their customers with the hope of turning them into brand ambassadors.
Find out how to listen to customer needs through online communities and specialist software, along with crowdsourcing activities for product and service design and development.
Digital Marketing Communications (core)
You'll find out how to manage, plan, specify, lead and report on digital marketing projects.
You'll use email marketing and social media to stimulate and encourage communication.
Learn how to manage and optimise channels and content within a digital marketing plan and apply appropriate e-commerce strategies and models.
The assessment tests your ability to observe accurately, record and draw conclusions from all types of statistical analysis of campaign performance, recognising inherent uncertainties and limitations with financial and budgetary requirements to demonstrate return on investment (ROI).
Interactive Storytelling (option)
Explore ways of creating and interacting with digital narratives.
You'll evaluate the strengths and weaknesses of different formats and publishing platforms, and how they can be used for fiction and non-fiction storytelling.
You'll create digital narratives that could be game-based or interactive scenarios.
Services Marketing (option)
Explore marketing practices in the service sector and see the difference between marketing products and services.
You'll look at approaches for different types and sizes of service organisations, from international corporations such as airlines and banks to small businesses such as dry cleaners and hairdressers.
Digital Visualisation: Concept to Practice (option)
Get a history of special visual effects production for film and television.
Examine the visual use of practical and physical effects, motion graphics, visualisation and computer-generated digital effects.
You'll explore technical production using visual, digital or studio activities.
We'll discuss creative possibilities within film, TV and associated media, along with the constraints of budget, skills, production time, facilities and location.
You'll apply theory to practical production and use software packages to create a visual effect/sequence using motion graphics.
During your final year, you'll study two core modules and will be required to choose two option modules.
Professional Project (core)
You'll take on a work-based project or intervention, or an alternative professional development project.
You'll negotiate a project with your employer or placement provider that meets their needs as well as the university.
You'll have a series of seminars to outline the challenge, followed by tutorial support to chart progress and help you towards your assessment.
As a negotiated, self-managed module, you'll receive initial support to establish the learning outcomes and appropriate assessment methods.
You'll engage in online support and arrange tutorials with your academic supervisor.
Digital Marketing Strategy and Analysis (core)
Get the tools and experiences for a professional-level understanding of digital marketing.
You'll learn a data-led approach to analyse marketing information and platforms, data and social media and understand insights and optimisation for marketing decisions.
You'll learn to contribute to business, planning and marketing strategies to recognise and respond quickly to opportunities and customer requirements.
You'll identify internal and external business intelligence and factors that may impact future operations, as well as briefing internal or external stakeholders on digital business requirements.
Transmedia Production (option)
Find out about writing, pitching and producing media for multi-platform transmedia story-telling.
We'll cover audience interaction, gated content, gamification, multiple points of view and entry points and world-building.
Using examples from brand narratives and entertainment, you'll explore the main transmedia formats and understand the difference between canon and fan-generated content.
Explore examples of experiential marketing and how real-life elements let audiences cross the fourth wall into the narrative.
Find out how this can create a deeper emotional connection with the story, and how this ties in with using alternate reality games to raise awareness of societal, political and environmental issues.
Digital Studio (option)
Get a collaborative digital studio experience of the creative production workflow for film, TV and creative visual effects production.
In a studio environment, you'll produce a digital visual effects sequence using practical effects, motion graphics, visualisation and computer-generated digital effects.
You'll have weekly technical production meetings to direct and delegate the development and progress of the digital studio activities.
You'll produce media artefacts within the available workflow, budgets, skillsets, production time, facilities and location.
PR and Promotions (option)
Working on real-life case studies, you'll examine the context of public relations and promotions in the media and explore the methods used by industry professionals.
Techniques include news releases, media relations, events, social media and digital promotions.
You'll produce a portfolio and presentation as part of a team.
You'll get to work on real-life case studies and attend talks by business partners and guest speakers from the industry.
Creative Project (option)
Pursue your own area of interest to produce work in an appropriate format to reflect broad engagement and understanding of your chosen field of study.
For example, if you are producing a film in another module, you could use this module to research, outline and produce a PR campaign for it.
You'll work with a tutor to come up with a project agreement.
Professional work placements
Experience matters. That's why we include professional work placements with every undergraduate degree.
How does it work?
Careers and Placements will work with you to find your perfect placement or help you arrange your own, whether that's in Leeds, another part of the UK or even abroad. You will be able to take part in a series of workshops, events and live ‘employer challenges’ to boost your confidence and prepare you for your placement.
During your placement, you will have an opportunity to gain degree-relevant work experience, build your knowledge of career sectors and secure valuable employer references and industry contacts. This experience will help you to shape your career decisions and find the right path for you.
We have strong links with key employers including the BBC, ITV, marketing, digital marketing and social media companies and advertising agencies. You will create real digital marketing campaigns as part of your assessed work and build your portfolio, knowledge and the attitude needed to meet the demanding needs of this fast-changing industry.
To find out how we can help you make your career ambitions a reality, visit:
Learning and Teaching
At Leeds Trinity we aim to provide an excellent student experience and provide you with the tools and support to help you achieve your academic, personal and professional potential.
Our Learning, Teaching and Assessment Strategy delivers excellence by providing the framework for:
- high quality teaching
- an engaging and inclusive approach to learning, assessment and achievement
- a clear structure through which you progress in your academic studies, your personal development and towards professional-level employment or further study.
We have a strong reputation for developing student employability, supporting your development towards graduate employment, with relevant skills embedded throughout your programme of study.
We endeavour to develop curiosity, confidence, courage, ambition and aspiration in all students through the key themes in our Learning and Teaching Strategy:
- Student Involvement and Engagement
- Integrated Programme and Assessment Experience
- Digital Literacy and Skills
- Employability and Enterprise
To help you achieve your potential we emphasise learning as a collaborative process, with a range of student-led and real-world activities. This approach ensures that you fully engage in shaping your own learning, developing your critical thinking and reflective skills so that you can identify your own strengths and weaknesses, and use the extensive learning support system we offer to shape your own development.
We believe the secret to great learning and teaching is simple: it is about creating an inclusive learning experience that allows all students to thrive through:
- Personalised support
- Expert lecturers
- Strong connections with employers
- An international outlook
- Understanding how to use tools and technology to support learning and development
Your time on campus, learning through in-person teaching, is at the heart of your academic experience and the way we deliver our programmes. This is supported and further enhanced by additional engagement activities and opportunities provided online and through digital teaching materials. This blended approach seeks to ensure a positive learning and teaching student experience.
Your programme of study has been carefully designed around a three-phase model of delivery:
- Preparation: You will be given clear tasks to support you in preparing for live teaching. This could include watching a short-pre-recorded lecture, reading a paper or text chapter or preparing other material for use in class.
- Live: All your live teaching will be designed around active learning, providing you with valuable opportunities to build on preparation tasks, interact with staff and peers, and surface any misunderstandings.
- Post: Follow-up activities will include opportunities for you to check understanding, for staff to receive feedback from you and your peers to inform subsequent sessions, and for you to apply learning to new situations or context.
Preparation, Live and Post teaching and learning and the digital materials used will vary by course, but will be designed to help you structure your learning, take a full and active part in your course, and apply and test your developing knowledge and skills.
A variety of assessment methods are used, matched to the learning outcomes for your programme, allowing you to apply and demonstrate the full range of knowledge and skills that you have developed.
For more details on specific assessment methods for this course contact firstname.lastname@example.org
Leeds Trinity University is committed to recruiting students with talent and potential and who we feel will benefit greatly from their academic and non-academic experiences here. We treat every application on its own merits; we value highly the experience you illustrate in your personal statement.
Information about the large range of qualifications we accept, including A-Levels, BTECs and T Levels, can be found on our entry requirements page. If you need additional advice or are taking qualifications that are not covered in the information supplied, please contact our Admissions Office.
|GCSE requirements||GCSE English Language or English Literature is required at grade C or 4 or above|
Applications are welcome from mature students with few formal qualifications.
Any previous relevant work experience and learning will be assessed and, where appropriate, we may offer an alternative way to assess suitability to study.
This course is not available to students on a Student Route Visa.
Fees and finance
UK Home Students:
Tuition fees cost £9,250 a year for this course in 2023/2024.
Part-time tuition fees will be prorated accordingly to the number of credits you're studying.
Depending on government policy, tuition fees may change in future years.
Living costs, e.g. accommodation, travel, food, will also need to be taken into consideration.
Leeds Trinity offers a range of bursaries and scholarships to help support students while you study.
We advise students that there may be additional course costs in addition to annual tuition fees. These include:
- Books - recommended and required reading lists will be provided at the start of your course. All the books and e-books are available from our Library to borrow but you may choose to purchase your own.
- Print costs - the University provides students with a £6 printing credit each academic year which can be topped up either on campus or online.
How to apply
For full-time undergraduate courses, you apply through UCAS. That's the University and Colleges Admissions Service.
On your application form, you'll need to know our institution code - it's L24 - and the course code. If you click through to the UCAS website using the button below, it'll take you to the right place with all the information you need.
You'll need to write a personal statement - we've prepared a guide to help you.
You can now submit your application for 2024. The UCAS application deadline for courses starting in September 2024 is 31 January 2024
There's lots more information about the application process on the UCAS website, or you can get in touch with our admissions team who will be happy to help:
- call 0113 283 7123 (Monday to Thursday, 9.00am to 5.00pm, or Friday 9.00am to 4.00pm)
- email email@example.com
This course is not available to students on a Student Route Visa.
Providing you with the opportunity to develop the professional skills and experience you need to launch your career is at the heart of everything we do at Leeds Trinity University.
You’ll graduate ready for a career as a digital marketing professional in a wide range of organisations. You’ll also be well-qualified for creative media roles, as well as freelance and entrepreneurial opportunities.
After you graduate, Careers and Placements will help you as you pursue your chosen career through our mentoring scheme, support with CV and interview preparation and access to graduate employability events.
To find out how we can help you make your career ambitions a reality, visit:
Chat with our students
Do you want to find out more about studying at Leeds Trinity University?
Ask our Student Ambassadors about what it’s like to be part of the Leeds Trinity University community, chat to them about your course(s) of interest and hear more about their Leeds Trinity University student experience.Chat with our students
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