Making sure you understand your customer and how to communicate with them is fundamental to the success of your business. In this series, you’ll learn all the latest tools and techniques and how to utilise them to generate and retain clients. The first two sessions from our in-depth series on B2B Marketing will help you understand what research is helpful for your business and how to conduct effective research. The final two sessions will show you how to use your research to develop and implement an integrated marketing strategy that will engage your target customer.
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Meet your expert: Dr Ali Hayder
Dr Ali Hayder has a PhD in Digital Marketing and entrepreneurship and has experience working in academic, government and private sectors. He has conducted various workshops on Digital Marketing for small and medium businesses in the UK and abroad. The focus of these workshops is to explore how SMEs can use emerging technologies (machine learning, internet of things and data analytics) to develop effective marketing strategies.
Previously, he worked for a B2B IT company as a Digital Marketing executive where he was responsible for developing and implementing their digital marketing strategy via SEO optimisation and social media marketing.
When?
Monday 28 February and Monday 7, 14, 28 March: 5.45 – 8.00pm
5.45 – 6.00pm Registration and start
6.00 – 8.00pm Workshop
Where?
This session will be delivered remotely through Microsoft Teams.
How do I book?
If you would like to join this session, please book using Eventbrite.
Please note, you can only attend the workshop if you are a UK resident and live or work in the Leeds City Region, this includes Leeds, Bradford, Calderdale, Craven, Kirklees, Wakefield, York, Harrogate and Selby.
Further information
Please register for a place if you are a business under three years old with a desire to grow and employ people in the Leeds City Region. Ad:Venture is focused on supporting new and high-growth businesses. You will be asked to complete a Company Record form before you attend. If you are eligible for these workshops, we will contact you to confirm your place.
Leeds Trinity University is proud to be part of Ad:Venture; a business support programme aimed at helping businesses in the Leeds City Region with real growth potential to achieve their ambitions. We are looking to support businesses that have ambitions to grow and create jobs. The project is supported by the 2014 to 2022 European Regional Development Fund Programme.
Contact us
If you have any questions, or for any further information, please contact Louise Miller l.miller@leedstrinity.ac.uk, Ad:Venture Project Manager at Leeds Trinity University.