You will get a basic introduction to the marketing environment, marketing management, and the role of marketing in the world.

You will look at the impact of a customer-centred approach, marketing research, market analysis, segmentation, targeting and positioning theory and practice.

You will also study marketing mix elements such as product, price, promotion and place, how service and retail marketing works in theory and practice, and the impact of technological developments like e-commerce.

You’ll be introduced to the financial markets and institutions, exploring fintech, digital finance, payment systems and alternative finance.

Learn about the types of business organisations, the role of stakeholders, and how regulatory and non-regulatory factors affect businesses.

Measure financial position, financial performance analysis and report cash flows as well as analyse and interpret financial statements using key financial ratios.

You’ll focus on developing your accounting and financial skills, application of theory, including problem solving, consequence chain analysis, measurement of performance, assessment of viability and action planning.

You’ll study the nature and complexity of organisations and be introduced to the functional specialism of people management.

You’ll be encouraged to compare different approaches to management theory, such as Taylor/Fordism and Human Relations, as groundwork for future studies.

Class-based exercises will take you through topics such as leadership, motivation, group formation, behaviour, change, and the international implications of people management.

You’ll develop a critical understanding of the two broad phenomena of globalisation and social justice. You will be inspired by Leeds Trinity University’s strategic themes, exploring subjects related to poverty, human rights infringements, inequalities and other social justice-related issues.

You’ll study theoretical debates on globalisation and social justice in the current business environment, responding to current events in both lectures and workshops.

You'll be introduced to the theory and practice of content creation, from the consideration of the platform and the media to planning content and engagement as part of a digital marketing strategy. 

Focus on the human side of brand engagement and understand that behind every data-point is a person and a potential relationship, not just with the individual but also with their online community.

You'll understand that organisations and brands need to connect and communicate with diverse audiences across multiple channels and platforms and learn the benefits of encouraging their audiences to become creators.

Develop an understanding of storytelling and story-curation so you learn how to adapt narrative and adopt different media to fit contemporary platforms.

You'll learn to weave these stories and their fans into online communities and measure success using analytics and KPIs, not just for sales, but for improving brand reputation, awareness raising, education and social justice.

Examine co-creation methods and use them to understand and create participatory culture in the classroom and online.

You'll prepare career and study plans, find out how to search for job opportunities and experience a typical graduate trainee assessment centre recruitment process.

In workshops, you'll analyse your professional development and personality and learn the importance of teamwork and effective interpersonal relationships.

You'll develop graduate-level employability skills through reflective learning and self-directed study.

You’ll be encouraged to explore the essential brand relationship between organisations and their audiences, the application of rationale and cognitive communication strategies used to engage and influence audience perceptions.

Be equipped with practical knowledge of marketing communication tools such as advertising, public relations and direct marketing and the deployment of these tools in conventional and digital media environments.

You’ll develop the fundamental knowledge and skills needed to carry out primary and secondary research and to analyse and present findings and conclusions.

You’ll acquire a comprehensive understanding of the principles underpinning the research process, and the tools required to carry out key research tasks.

You’ll study the fundamentals of scientific inquiry, ethical considerations in research, strengths and weaknesses of different data collection methods, and basic methods of quantitative and qualitative data collection.

You’ll be encouraged to link with external organisations and businesses to source a work-related project within your chosen area of interest enabling you to develop employability skills in the context of your chosen career path.

You’ll enhance essential skills in business and sector awareness, as well as effective interpersonal communication alongside practical elements involved in the negotiation and management of projects.

Working closely with a real client, you'll plan and produce a campaign documentation, including posting schedule, event calendar, risk assessment, content and engagement plans and example assets, media and/or storyboards.

You'll learn key elements of project, media and risk management in digital and integrated marketing, storytelling through transmedia, audience building, crowdsourcing and influencer outreach.

Understand and navigate the complexities of dealing with multi-faceted teams and outputs to produce a digital marketing campaign that meets brand guidelines and business KPIs whilst serving brand community.

You'll use the knowledge you've gained so far on budget, resource planning, globalisation and localisation around shared cultural values to understand the facets of digital marketing campaigns. You'll have access to case studies as well as breakdowns of recent and current campaigns from industry insiders.

Explore and critically analyse various digital platforms and technologies such as search engines (SEO), social media, web analytics, e-commerce platforms and third-party tools to gather and interpret relevant data.